Euromedic Launches Major Rebrand

2015.01.21
  • Euromedic to rebrand globally as Affidea
  • New identity to be adopted over time in each country in which the company operates
  • New logo unveiled
  • “Nothing is more important than health” adopted as new statement of purpose

20th January 2015: Euromedic, the leading pan-European provider of healthcare services, has today announced a major rebranding, selecting Affidea as its new global brand name. A new logo has been developed to complement the new identity, while Affidea has adopted “nothing is more important than health” as its new mission statement.

Richard Smith, Affidea’s Chairman, said: “This rebrand reflects the company’s substantial growth over the past few years, as well as how much has changed in the world of healthcare during the past two decades. Change will continue, and we embrace it, facing the future with confidence, with a new name built upon long-established values: Affinity with doctors and with patients; trust and fidelity in everything that we do; and constant progress through ideas and innovation.”

From today, Affidea’s new statement of purpose is “nothing is more important than health”. Commenting, Dimitris Moulavasilis, Affidea’s CEO, said: “The foundation upon which we have grown our company is trust. Doctors and patients know we strive to provide the best standard of care, delivered by the best professionals, with the most modern technologies. They also know we care about our patients’ experiences and our empathy is genuine – they know, in short, we share their belief that nothing is more important than health.”

Talking about the decision to rebrand and how the new identity will be rolled-out, Mr Moulavasilis said: “We have been through a period of significant growth, now operating across 14 countries. This is an opportune time to consolidate and to build a truly global brand with a unique and consistent identity, helping us to achieve a new benchmark within the healthcare industry.

“However, we are of course mindful and respectful of the fact that each of our national companies/subsidiaries are different and many have strong local sub-brands. As such, moves to the new global Affidea brand will be staggered over time and by country – we will not seek to rush to impose change, but will do so as part of a natural process of development. Our business in Poland is the first to move to the new identity and others will follow in due course, as appropriate.

This new brand embodies the values upon which our company has been built and those from which affidea will draw strength as it continues to grow and evolve.”